I didn't take the normal path to this.
I spent 20+ years as a Master Trainer building my own fitness business from nothing. Before that I was a bouncer at 21, a paralegal for eight years in medical malpractice, and a web designer running my own branding shop. Every chapter taught me something the last one couldn't: how to read people, how to document like lives depend on it, how to design things that actually work, and how to show up every single day.
Then at 44, a client I'd trained for five years — who happened to own an aerospace company — told me to go learn VHDL and offered me a job. I walked away from the only career I'd ever known, taught myself firmware engineering, and within months I was designing FAA-certified avionics hardware. I've shipped safety-critical systems for Collins Aerospace and helped land a pilot program at Mayo Clinic.
FIA is all of that, combined. Design instincts from a lifetime of creative work. Engineering precision from aerospace. Business sense from two decades of running my own thing. And the conviction that AI isn't here to replace the human element — it's here to amplify it.
It's also why I don't see marketing as a pile of separate tactics. I see your visibility the way I'd see any system — parts that have to work together, engineered toward one outcome.
So when you hire FIA, you're not getting a faceless agency or a junior handed your account. You're getting me — someone who's genuinely worn a lot of hats and knows what it takes to be found instead of missed.
A prompt doesn't read the room. I do.
— Jeff